Market Research Framework
Focus
Interviews with key stakeholders the primary route to establish market dynamics and assess opportunity.
Sources
Primary Research- Over 90% focus
End user industries / Competition, Customers at multiple level, Trade/Channel partners,
PAN India coverage Industry Experts,
Sources
Secondary Research- Around 10%
Annual reports, Import Source
publications and websites
Methodology
- Respondent groups identification based on market dynamics
- Lists of respondents in each category based on the pilot level research and discussion with associations, Experts, Our own industry database, etc.
- Intense primary interviews across key stakeholders PAN India
- Multiple interviews for data validation and triangulation to ensure relevant information to meet the study objective
- Hypothesis generation and evaluation of alternatives for realistic Go-To-Market Strategies
